Chief Principal Designer, E'Sorae Luxury
A Part of the E'SORAE GROUP
The idea for E’sorae Luxury was conceptualized in 2009. I was based in the UK then, and on one of my frequent trips to Nigeria, I discovered that I had forgotten to pack a bath towel in my luggage. I then began a search for a good quality towel to buy, but the ones I came across in shops were either of low quality or too expensive. I did see some lovely high quality ones, which I found in the upscale shops; but of course, with a designer label came a high price tag.
With this discovery came the idea to create a Nigerian brand, with the sole aim of providing high quality Luxury towels, bathrobes, Bedding and other home essentials, at affordable prices. And in October 2010, I quit my job as a Business development manager for a top financial group in the UK, and moved back to Nigeria to establish and concentrate fully on the E’sorae luxury Brand.